MARK PARHAM · BUSINESS COACHING DUBAI

Dubai owner’s six-measure dashboard

Use six clearly defined measures to support a weekly business decision. Record the actual result, the basis for comparison and the action it prompts. This is a management aid, not a substitute for accounting records.

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A snapshot describes a position at one date. A cohort follows the same defined group over time. A period total covers activity between two dates. A forecast models future dates using stated assumptions. Gross profit, invoice balances and cash are different things.

1. Fix the review frame

Business, reporting week and data cut-offDefinitions used throughout

2. Demand: track opportunities and buying decisions

ROW 1: qualified enquiriesROW 2: quote acceptance from one defined cohort

3. Delivery: keep the customer promise

ROW 3: on-time completion

4. Money: separate margin, receivables and the cash forecast

ROW 4: gross profit, shown in AED and as a marginROW 5: overdue invoices, AED snapshotROW 6: lowest forecast cash balance in the next four weeks, AED

5. Choose one useful action

Check the comparison before drawing a conclusionNext week’s focusNext review