MARK PARHAM · BUSINESS COACHING DUBAI

Fujairah repeat-customer worksheet

Build repeat business around a relevant next need and reliable delivery. Use the worksheet for your own service model and customer mix. A repeat purchase is earned; it is not guaranteed by reminders or discounts.

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Finish → confirm the outcome → agree the next relevant need → respect contact permission and timing → review the customer cohort. Service need should drive follow-up timing. Do not assume that a completed transaction grants permission for unrelated marketing.

1. Choose a useful customer segment

The segment and repeat needThe delivery promise

2. Complete and check

Completion and outcome checkService issue and recovery owner

3. Make the next step relevant

The next need and rebooking triggerContact preference, permission and timingNext action and owner

4. Define a fair repeat-purchase measure

My eligible customer cohortCohort counts and calculationKeep promises and intentions separate

5. Review the operating lesson

What the result tells meOne practical improvement